About
With extensive experience throughout North America (USA and Canada) and Australia, I have had the opportunity to build, refine, and innovate brands large and small. Be it creating unique consumer experiences or designing ring banner advertising for an MLS soccer venue – the approach is always the same, tie the communication back to strategy, consider the user and the execution’s context. As a hands-on designer, I enjoy all tasks that require solving a problem and connecting with an audience.
Branding
Identity, corporate touch-points, brand guidelines and trade-show experiences.
Digital
Website design, social and video art direction.
Art Direction
Photography, illustration, design direction and video.
Packaging
CPG, alcohol and non alcohol beverages. System design and guidelines.
Campaign
Brand executions that include advertising, social content, promotional material and apparel.
Design Direction
Mentoring and design oversight – both agency and in-house teams.
