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Fresh off a massively successful ride with Vega Nutritional Foods, former VP and General Manager Phil Lebeau spearheaded this new venture.
Beginning with an organic, coffee-based body scrub, Phil’s vision was to launch a premium line of body products that would have strong appeal as a high-velocity consumer brand.
Brand creation including packaging and digital experiences along with extensive brand guidelines.
Brand and Packaging Design
Art Direction
Brand Guidelines
Executed while at Dossier Creative with Arran Murphy, Patrick Ho, Don Chisholm and Reg Rick.