CPG Revitalization

Optimizing established consumer brands is a balance of modernity and respect of the brands essence, I was given the opportunity to evolve some real legends, including social activations, brand and packaging – Del Monte and Campbell’s Well Yes!, Miyokos and Skuta.

Accolades: Dieline awards, short listed finalist and the American Graphic Design Awards

Brand Design and Packaging
Print and Social Executions
Photography Art Direction

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On WellYes! specifically my role within the project was both designer and director, while working in conjunction with Sean Morse (DD) and Richard Erikkson (production and retouching) throughout the process.

On Miyokos my role within the project was ECD working with Jeremy Lumia (DD) and Richard Erikkson (production and retouching) throughout the process.

CPG RevitalizationOptimizing established consumer brands is a balance of modernity and respect of the brands essence, I was given the opportunity to evolve some real legends, including social activations, brand and packaging – Del Monte and Campbell’s Well Yes!, Miyokos and Skuta.

Key

RYU

CPG Revitalization

Optimizing established consumer brands is a balance of modernity and respect of the brands essence, I was given the opportunity to evolve some real legends, including social activations, brand and packaging – Del Monte and Campbell’s Well Yes!, Miyokos and Skuta.