V8
Established in 1933, this naturally powered juice had been surpassed by the new wave of products within the category and was primed for a revitalization. From strategy, brand, packaging, establishing design systems and out of home activations.
Brand evolution including packaging and out of home experiences along with extensive brand guidelines.
Brand and Packaging Design
Art Direction
Brand Guidelines
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In conjunction with Design Director Sean Morse, Production Director Richard Erickson and Hatch Principal Nicole Flores.
Case study art direction: Patrick Smith, Sean Morse and Richard Erickson.