Flair Airlines

Making affordable air travel possible for all - in Canada, to Canada, from Canada, Flair Airlines prides itself as a less than conventional air carrier.

I enjoy supporting the team in a hands-on capacity as Director of Creative and Content where I have steadily evolved the brand to do what big air can’t – maximizing communication to the media it finds it executed within. Along with the brand evolution I have spearheaded a reduction in marketing costs, significant growth in social and paid metrics, while ensuring strategic based creative and brand consistency. Meanwhile meeting internal needs, developing new campaigns and out-of-home marketing initiatives.

Currently I am curating and branding an art exhibit featuring National Geographic Photographer Mackenzie Calle while designing a food truck and all the signage in every airport in Canada, Mexico and the US. Yeah, somedays I kinda do it all.

Btw check out these numbers!